I had to face a ‘blogger burnout’ in the last few days!
This happens to me as to all bloggers every now and then and it’s scary and frustrating.
I’ve been experiencing an interesting increase of viasualizations, readers and collab opportunities, this amazing activity is growing so I’ve been generating ideas and wrote and wrote and I was a train full of words and enthusiasm.
And you know what? This is the step before the blogger burnout for many of us: a very excited period when you overwork… without even realizing it.
And after the first day of relax you can’t start writing anymore. You enter your blog admin area to start writing a new post or one you’ve listed in the previous days and weeks but… nothing. The mind is empty.
It can last for one hour, one day, more weeks. And what’s worst, if not well managed this can lead some blogger to abandon the job, and that’s very sad.
Now I’ll tell you what I do to overcome this ‘Blogging burnout’ that periodically happens to almost all of us.
#1 – Mind the gap
Do you have a ‘gap’ in your mind? Don’t pretend that nothing is happening. Stop searching for ideas or will to write and ask yourself why this is happening.
Did you work too much lately?
Something has recently happened that might have caused demotivation?
Don’t you like what you’ve been writing about recently?
Write all the possibile questions and answers on a board, and try to analyse the causes.
Naming a problem is the first way to solve it.
#2 – Gap the mind
I think we must respect and take care also of our mind-void when it accurs.
If you write about travels, like me, and you are experiencing a burnout of ideas and enthusiasm about that, try to talk about something else. Even about your gap-of-mind.
Coherence at all costs can’t be applied on blog and bloggers. First of all because this is your own blog. Your readers matter as long as you matter, and if you feel like going off topic, then you must do that. Your readers will feel confident with that, because they’ll feel you’re talking about something real, as usual.
#3 – Plan, and follow your plan
Planning your articles is like when an animal eats more in summer to have stock of energy for the winter lethargy period.
As you write a post in one of the more productive moments, you might think about other possibile titles. Write them donw as a future posts plan, together with a scheme of the argumentation of the post.
This will make it easier to write when you can’t invent a new title and follow a new inspiration.
Making a plan also implies scheduling a date for the post to be published.
I suggest you to respect this schedule even more when your mind is full of energies and ideas: it happen to me that, in one of these lucky and long productive periods, I write always more than scheduled.
Have I scheduled one post a day? I’m so eager to write that I post twice.
4 posts a week scheduled? I write 8 of them.
This often leads to a burnout!
So keep calm and respect your schedule also (and mainly) when you want to do more. Take your time to rest!
#4- Be your own boss and leader
Be your own boss!
But remember that a boss is not a mad and crazy person who wants to exploit you and take all your energies! A boss is a leader! A leader is someone who wants to take the best out of you, someone who knows that the ‘production’ grows along with your wellness, motivation, happyness.
So you should be the boss who comes to you every now and then and says: “Come on girl, you are supposed to go home and relax now”.
#5 Be you own employee
In this pshycho and bipolar role play you must never forget that you play 2 parts: the boss and the employee.
This is a precious role, the one able to look at the product from the outside, able to take it less seriously and that must give some good advice to the boss about the working methods.
If you see that a burnout happens more than once in a month, this means clearly that something must be changed in the way the business works.
#6 – Translate your blog.
As I wrote in this post, transalting a blog can be a good idea for many many reasons. I generally don’t transalte a post right away.
I often do it after some weeks and also when I have a lack of ideas (and motivation).
This is also a way to read back some of the older posts, so that you can generate new ideas from them.
I recently wrote new articles about my Australian experience after some clue I had translating old posts. You don’t need to write them right away, but you can plan them for the next weeks.
#7- Fast solutions and posts
Finally, there are posts that can be easily produced also when you can’t concentrate and in a very short time, such as Photo posts like this one.
Or you can make a post about (and with) your Instagram pics (embedding them in the post, so to make your insta traffic grow). Something like: “My last 6 months seen trough instagram”, or this post of mines
Remember that being tired happens when you love what you do and do it with all your heart.
NEVER GIVE UP!