No matter if you are a blogger or an influencer, a lawyer or a psychologist:
if your business and, more than this, your marketing strategy (or part of it) is based on your person and personality, you MUST have a website, be it a static or dynamic one.
Social networks are not enough to introduce yourself and your work to the world and to find potential clients because social networks are, literally, someone else’s home and the owner sets the rules.
On the other hand, your blog and/or website will always be your home, with your own rules.
This said, how must this website be to attract your audience, charm your readers, persuade your potential clients?
Here we go with the ultimate list of the fabulous 4 MUST have of your website.
1. Strong visual impact
You (probably) already know that as soon as someone visits your website, two things must be absolutely clear and well introduced:
Who you are,
What you do.
Designing a website is all but easy: most of the times freelancers think they can do it alone, but doing so we risk losing time and energies. Creating an effective website requires a visual and text analysis, a concept brainstorming, a clear communication idea.
To create a kickass visual website, let yourself be helped by professionals.
I think a good small business websites creator is Silky Ocean Studios; I had a look at their clients’ websites and saw a deeply visual and inspiring impact in these works, in both small business sites (like this one) and in single personal branding platforms (like the one you can see here).
2. Professional pictures
Don’t spare money and time when it comes to photography!
Today, there’s no good and effective website and communication without great pictures.
There are different kind of pictures you might need, depending on what you must promote on your website.
If you need to promote and narrate, for instance, the place you work from, organize an ambient and interior design shooting.
If your domain is more based on your person and identity, collaborate with a a photographer able to take the best portraits of you.
In case you need more generic pictures, choose the best high resolution ones from royalty free catalogues such as unsplash.com.
3. Plan and create a kickass Storytelling
Are you able to “tell your story”? I don’t mean the story of your life but the story of your dreams, your business vision, your priorities and what makes you special (more special than your competitors).
A good storytelling strategy is crucial for a good website. You have to attract and seduce your audience and potential clients with few words in a very little time and in a limited space.
Before you put your texts on your website write some drafts and have it read by other people: your family, friends, colleagues and even strangers.
Ask them what the text truly communicates, enquire about the effectiveness of your narration. Then change the text, write it again and publish it only when you are sure those words really represent you and your project.
In less than 10 years, less than 20% people will read blogs and websites on Desktop. This means that your website must be easy to read on tablets and mobile phones.
Everything you want to tell and show must be clearly told and shown in the space of a smartphone screen.
So, when you create, co-create or have a website created, be sure to design and plan a template that is clear, with a great visual impact as visualized on smart phones. If you don’t, your readers and potential clients will leave you after a few seconds.
Do you already have a website? Are you happy with it? In what you would like to ameliorate it?
This post contains links deriving from collaborations and commercial partnerships. This said, I always add in my posts link that I consider useful for my readers and in line with my contents.