Les amies, let’s talk about pure strategy! No, it’s not true, not only at least.
Some time ago, I wrote a post about the importance (along with the beauty and fun) of commenting other blogs, (only in Italian for now, sorry) not just to show your appreciation and satisfy the author or simply to broaden your general knowledge (I really learn a lot from blogs) but also to bring authority and traffic to your blog.
Since the post is presently in Italian only, let me at least sum up why commenting is important:
- it contributes to the growth of your page authority and domain authority;
- it helps you bring traffic to your blog;
- it helps with a better position on Google;
- it helps you make a “reputation” among other bloggers.
Does this apply to all comments though?
Well, unfortunately (or luckily) not.
Comments are not all the same and not all of them are useful, they can actually be harmful sometimes.
Now, after years of experience with the keyboard, I can show you how to make your comments to other blogs really useful for your blog.
1 – Length: when less IS definitely NOT more
Writing things like Ok, well done.
Good, well said
…is not useful, neither to you nor to the blog you’re commenting on.
It’s actually better not to comment at all, for different reasons.
First of all because Google detects as spam all comments shorter than 8 words and a blogger can feel irritated by the idea that you comment without even reading a single paragraph of what he/she wrote. You would be bothered too, wouldn’t you?
2 – Be on the ball
If you own a blog and still don’t have an anti-spam or anti-tracker software, you’ll most probably know how many fake comments are posted every day on your blog through the automatic systems set up by companies from all over the world to bring traffic to their sites.
For this reason, regardless of what you write about (be it starvation, fashion or organ trafficking), you’ll get comments such as:
“this is a great post, keep on writing, the Internet really needs something like this”
I’m talking about general comments, often shorter than the example above and off topic, through which companies selling any kind of “things” try to drive traffic to their sites/blogs.
Please, don’t do like them. Do it for you own sake. Don’t act like that Indian company that produces electronic cigars and tries to enter the European market by writing platitudes under your articles (a true story). Make sure your messages don’t end up in spam folders along the network.
Comments must be focused, give your opinion about the topic, ask the author a question.
Be aware that that you can learn something new while you read, then comment accordingly.
3 – Try to write a comment of at least 7 lines.
I know it seems I’m asking too much now, but it’s something good for your blog too.
Before writing, don’t think of it as a comment but as a “guest post” or “guest comment” where you give your opinion about the topic.
In this way, not only search engines will consider it as a small guest post, that is an article hosted on another blog, but it will also help you to…
4 – …stand out from the crowd,
providing the chance for a higher visibility and giving you a reputation among colleagues all over the world.
There are bloggers I consider celebrities by now, with a name and a face, and to me they are influencers.
Well, the path to become a micro influencer starts or passes by here too.
5 – Try to comment on mutual terms
It’s certainly better to comment on blogs where at least there’s a chance to have the author return the favour and comment on one of your posts sooner or later. To make this chance come true, you can:
- choose to comment on blogs that deal with the same topic as yours;
- comment on recent posts;
- create contacts that go beyond the blog (on social networks, for instance);
- subscribe to groups with blogger who help each other and are interested in other’s blog posts.
So come on, increase your page authority by commenting on this post… sticking to the rules above. In return, I promise I will leave a comment on your blog!